This style of tattooing is characterized by the designs used. They usually don't a great deal of meaning to the one getting it. The people who gravitate towards this style usually like it for purely decorative purposes, while those that have a deeper meaning are becoming more common, usually portraying a message about life and its struggles. Images that are over the top and cartoon-like are commonplace. The color is for the most part greatly saturated, with skin breaks being used rarely, and the main outlines are generally bold. Prolific artists who primarily tattoo in this style include Jesse Smith and Ed Perdomo.